At SpeedBinder, we truly love our clients, and genuinely work hard to be a valuable partner in the success of their business. We thought we would take the opportunity to tell the story of a recent order, how it started, where it ended up, and how we got there. Its not our nature to brag, but we genuinely believe that we offer the most comprehensive, friendliest and just plain ‘ awesome-ist’ service in the custom binder industry. This is what we do, and shows an example of what you can expect when you decide to call SpeedBinder.
Financial Gravity is a Dallas/Ft. Worth firm that specializes in comprehensive tax and cohesive financial plans help their clients design a strategy that allows them to build and preserve a life and legacy of meaning. They came to SpeedBinder looking for an information packaging solution for their “Tax Blueprint” product. They had a concept, and a few logo files, but needed design and execution.
SpeedBinder’s Art Department had the idea of incorporating a blueprint graphic into the design. Our initial concept was based on blueprints of antique machinery, but once the creative juices started flowing with the client, we migrated to the concept of “building a strong financial house”, so we decided to go that direction. We found some antique house plans, modified them to create the blueprint look, and incorporated that into the design.
The objective with a project such as this is to allow the customer (Financial Gravity) to project a strong image of professionalism and trustworthiness to their clients. The central truth of our work here at SpeedBinder is that we fully understand that people can go to an office supply store and buy basic binders off the shelf. Our job is to be better (MUCH better) than that.
So for this project, we engineered a Turned Edge binder including a custom, fitted slipcase. We used premium equipment to obtain a high quality print, including a smooth, dark blue for the background. We applied a gloss lamination to the printing for sheen and durability.
The final result is an information packaging solution that Financial Gravity can present to their clients with pride. A solution that will add to their clients’ sense of satisfaction and confidence that they have selected the best partner for their financial planning needs.
There is nothing we enjoy more than helping our clients build their businesses and be successful. We can’t do the actual work for you, but we can help you stand out and differentiate your offerings in a highly competitive marketplace.