Forget hoverboards, fridges that talk to the Internet, and self-driving cars. Three of the most popular items at this month’s annual Consumer Electronics Show in Las Vegas — a cine camera, a record turntable and a new Polaroid snapper — suggest there’s a back-from-the-future movement gaining ground that reflects a growing fatigue with the virtual world of digital products, and a renewed enthusiasm for the old-fashioned analog experience.
We think of our custom binders as being as cool as a hipster spinning vinyl!
The “real world”, the world where real customers and clients are interacting with real companies for their solutions, is still “analog”. We remember when the term “meat-space” was going around. Thankfully, that didn’t catch on, but it still makes the point: Digital technology is wonderful, but when it comes to making a real connection with your clients, you have to meet them in the real world.
That is what SpeedBinder helps you do.
No matter what it is you sell, we help you connect with your customers. Here is a project we did recently:
If you are a customer, that binder sends an amazingly positive image. It lets you know the company cares about their product and is willing to invest in quality presentation materials. That means it tells you that the company cares about you as a customer.
We talk with companies all the time that tell us they used to print catalogs and presentations, but then decided to go all digital. Then they learned that sending someone a PDF proposal or catalog, or only publishing a catalog on the web, simply doesn’t generate the ROI they are expecting…and then they come back to us!
Humans are tactile creatures. Our hands are incredibly important, not only physically but mentally. That’s why, for example, when people are shopping they want to touch and hold things. Ever watch someone shop for a car? They can’t help but run their hands along the fender. Our hands are the window into our minds. If you want to establish a connection with your customer, put something real into their hands!